Prepare Your Proposal—Pepsi Debuts DiamondEngagement Ring Made With Crystal Pepsi
準備你的求婚——百事推出了鑲著水晶百事可樂的求婚戒指
For people about to pop the question, Pepsi hasintroduced an unusual new engagement ring.
對于即將提出這個問題的人們，百事可樂推出了一種不同尋常的新訂婚戒指。
The beverage company has debuted the PepsiEngagement Ring, made with one big difference: thediamond is infused with Crystal Pepsi. Timed toValentine's Day, Pepsi has launched a social mediacontest asking fans to tweet their proposal ideas for a chance to win the ring, which features a 1.53-carat, lab-grown alternative diamond attached to a platinum band.
Now through March 6, the brand is asking fans on Twitter to tweet their most creative, boldor bizarre proposal ideas with the brand's social handle and the hashtags #PepsiProposaland #Contest. The brand will announce the winner the week of March 16 to coincide withNational Proposal Day on March 20.
Pepsi worked with creative agency VaynerMedia to create the ring as well as an accompanyingvideo that riffs on traditional engagement ring commercials.
百事與創意機構VaynerMedia合作制作了戒指，并模仿傳統的訂婚戒指廣告制作了一段視頻。
According to the brand, the ring was made by boiling down Pepsi's clear beverage to its mostbasic carbon form, resulting in a powder. The powder was then added to the process forcreating a lab-grown diamond, which requires using a small piece of natural diamond that isplaced in carbon under high pressure and temperature.
Crystal Pepsi debuted in 1992, but was discontinued in the United States and Canada in 1994. Since then, the brand has rereleased the product for limited runs, most recently in 2017.
