Amazon is partially retreating from the world’s biggest market for online shopping.
亞馬遜的部分業(yè)務(wù)將退出全球最大的網(wǎng)購市場(chǎng)。
It will close its marketplace in China in the coming months, meaning Amazon customers in the country will no longer be able to buy goods from Chinese merchants.
Amazon (AMZN) did not explain why it was withdrawing its marketplace service, saying only it will instead focus on selling goods shipped from other countries into China.
"We are notifying sellers we will no longer operate a marketplace on Amazon.cn, and we will no longer be providing seller services on Amazon.cn effective July 18," the company said in a statement.
Amazon’s platform competes for Chinese sellers with Tmall, owned by the country’s e-commerce leader Alibaba (BABA).
亞馬遜的平臺與中國電子商務(wù)巨頭阿里巴巴旗下的天貓爭奪中國賣(mài)家。
Amazon first entered the Chinese market 15 years ago, when it acquired an online book retailer, but it has struggled amid fierce competition. Research suggests that the company’s market share in China was miniscule compared to local rivals.
China’s online retail market is huge, notching up about $2 trillion in sales annually, according to research firmer eMarketer. The US market is worth just over one quarter of that.
